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On February 13th, 2017, Venture Beat reported that the Finnish phone manufacturer HMD Global planned to release a modern version of the Nokia 3310 for approximately €59, leading many to speculate that the device would be marketed as a reliable backup mobile phone. In addition, search results for the keyword "Nokia" on YouTube reveal humorous videos about the phone in various languages like Russian, Slovakian, Macedonian and Chinese, suggesting the international status of the meme.
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The Finnish newspaper Iltalehti published an article about the online sensation surrounding the mobile phone on January 25th. Throughout the month, Nokia 3310-related jokes have spread across other sites including FunnyJunk, Memebase and Tumblr under the tag "#nokia" and a Facebook fan page for "Nokia phones are indestructible" was created.